Engineering Leadership
/Design × Code
Brands I've Built For
What People Say
“Jono is the manager every engineer hopes to work for at least once in their career.”
“Jono may be the most talented technologist I've worked with in my long career.”
“Jono has been my greatest professional accelerant. He provided the framework I needed to grow into a technology leader.”
“A natural born leader ... working with Jono was a masterclass in drive with insane depth of knowledge.”
“Jono excels at building teams and solutions from zero to one.”
“Jono propels any team he is a part of.”
Latest Writing
Everyone Knows Except Leadership
120 points completed. Leadership sees progress. Meanwhile every engineer in the room is staring at the same screen thinking the same thing. That number is fiction. Not because anyone lied. Because the system was never designed to tell the truth about what engineering actually does.
The Difference Between Debt and Preference
The term has been inflated to mean anything an engineer doesn't like about the codebase. Real debt has interest. It slows delivery, raises defect rates, and creates operational drag the business can feel. If none of that is happening, you're looking at preference with better branding.
The Goat Farmer Problem
We teach technical design. Code architecture. System thinking. All of it assumes the person wants to be a better engineer. What if they don't? The moment you ask someone where they actually want to be in 10 years, everything about how you lead them changes.