Engineering Leadership
/Design × Code
Brands I've Built For
What People Say
“Jono is the manager every engineer hopes to work for at least once in their career.”
“Jono may be the most talented technologist I've worked with in my long career.”
“Jono has been my greatest professional accelerant. He provided the framework I needed to grow into a technology leader.”
“A natural born leader ... working with Jono was a masterclass in drive with insane depth of knowledge.”
“Jono excels at building teams and solutions from zero to one.”
“Jono propels any team he is a part of.”
Latest Writing
Nobody Told You
You've mastered the stack. You know every corner of the codebase. You could do the work in your sleep. And that's exactly the problem. The five year wall is real. It happens because growth stopped and nobody noticed. Not your manager. Not your skip level. Definitely not you. Because everything still works.
The Laziest Career Advice in Tech
Every time an engineer says 'I want to grow beyond coding,' someone suggests management like it's the default next step. Nobody asks if they're good with people. Nobody asks if they want to lead humans. Nobody mentions that most engineering managers fail in year one because they think managing is just 'not coding anymore.'
That's Not a Compliment. It's a Cage.
A strong engineer asks to try a new team. Explore a different problem. Grow into an adjacent space. Leadership says no. You're too critical. And the engineer hears 'we appreciate you.' What they should hear is 'we've decided your growth doesn't matter as much as our convenience.'