Engineering leadership for the teams behind lifestyle brands.
The patterns your team feels but hasn’t named yet. Weekly. Free.
Brands I've Built For
What People Say
“Jono is the manager every engineer hopes to work for at least once in their career.”
“Jono may be the most talented technologist I've worked with in my long career.”
“Jono has been my greatest professional accelerant. He provided the framework I needed to grow into a technology leader.”
“A natural born leader ... working with Jono was a masterclass in drive with insane depth of knowledge.”
“Jono excels at building teams and solutions from zero to one.”
“Jono propels any team he is a part of.”
Latest Writing
Buying AI access was the easy part. Now learn to fly.
Procurement is not adoption. The leaders who are winning the AI transition did one thing the others didn't: they went first. They used the tools, showed their teams what the learning curve looked like, and built the conditions for real capability to develop. Buying licenses created access. It didn't create any of that.
Proximity built that instinct. Drift is spending it.
When AI scales output without scaling review, the quality gate breaks. The problem isn't the tool. It's the leader who lost the reference point for what good looks like in their own system.
Your team is prompting from scratch every time. That's the problem.
If I had to roll out AI to my engineering team again, I wouldn't start with the tools. I'd start with one repeatable workflow, map every step, define what good looks like, and turn it into a pipeline that compounds. Here's how that works in practice.